SpinReview GuideQuick answer
In short: A QR code works best when it shortens the customer path and appears in the right moment.
- 1. Put the QR code where the positive moment happens
- 2. Make the next step obvious after the scan
- 3. Test multiple QR placements
A QR code can be a powerful part of a review strategy, but printing the code alone is not enough. The real difference comes from what the customer sees after the scan and where the code appears.
1. Put the QR code where the positive moment happens
The best placements are tables, counters, checkout points, reception desks, and printed materials shown right after a good visit.
2. Make the next step obvious after the scan
If the customer lands on a confusing page, conversion drops. The screen after the scan should be simple and focused.
3. Test multiple QR placements
Separate QR codes for different placements make it easier to see which touchpoint is really generating reviews.